Exclusive 1991 Singe Malt becomes available at Wilsons Auctions this August

‘The Devil’s Keep’, also known as the most expensive debut whiskey ever, is listed in Wilsons Auctions’ Online Luxury Goods Auction catalogue taking place 11 – 15 August.

With only 333 exclusive bottles released by the Craft Irish Whiskey Company in 2020, the bottle was sold-out in record time. The Devil’s Keep is now winning awards across the board for taste, design and packaging.

The Devil’s Keep is a 29 year old, triple-distilled whiskey that has been aged in rare casks to create one of the most unusual flavour profiles to come out of Ireland. The liquid was aged in first fill American oak casks before a second maturation in rare French Oak barrels that held tawny port and a final finish in virgin Hungarian oak. The result is a decadent whiskey that offers hints of vanilla, caramel, toasted sugar and the rich smokiness of toasted oak staves.

The Devil exacts the highest price for an exceptional whiskey; one of the rarest and oldest triple distilled and triple casked single malt Irish whiskeys.

World’s Best Single Malt Irish whiskey from the World Whiskies Awards 2022, Gold from The A’Design Awards, a Gold medal from the IWSC Competition, a win from the Luxury Packaging Awards and Gold from The Spirits Business Luxury Masters Awards honour the obsessive perfectionism that crafted The Devil’s Keep.

While there has been tremendous effort put into the whiskey itself, the Craft Irish Whiskey Co. has one eye firmly on the investment market. The value of collectible whiskey has gone through the roof in the last decade with Scottish distilleries taking the lion’s share of the growth.

Allan McKenzie, Luxury Goods Auctioneer said, “For bidders looking an investment, this is certainly an attractive one. With little to no availability to purchase this whiskey anywhere else across the globe, I’m certain this will be a popular bottle.

This is a private sale and the presentation of the bottle is in A Class Condition, as new – and the bottle has certainly not been opened!

“This is a timed-online auction format, allowing anyone to bid with the convenience of a desktop or mobile device,” he concluded.

There’s over 100 luxury Lots for bidders to browse and choose from. Bidding will start on Friday 11th August at 11am GMT. Potential bidders will have a large window of opportunity to bid online before the auction closes at 11am GMT on Tuesday 15th August. Bidding will be open to the public and will be online only. Registration is available on wilsonsauctions.com.

To view more auction details click here
To register for this auction 
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You must be 18 or over to purchase this product.


A family owned business, Wilsons Auctions was formed in 1936 in Northern Ireland and has grown to become the largest independent Auction Company in the British Isles with sites in the Northern Ireland, Republic of Ireland, England, Scotland and Wales.

Wilsons Auctions hold over 3,100 auctions each year, offering every category of asset from cars and vans, plant and machinery to global property and general goods. It also has the expertise to deal with more luxurious goods including planes, yachts, gold bars, supercars, designer goods and prestigious watches.

Wilsons Auctions is more than just an auction company, managing the whole asset realisation process for private and public sector and over 40 law enforcement agencies across the UK and Ireland.

For updates on all auctions follow Wilsons Auctions on Facebook @wilsonsauctionsltd or go to @wilsonsauctions on Instagram, TikTok and Twitter.